Tiva Mora Brand Creation

Skills Demonstrated: Teamwork Within Time Constraints / Application of Consistent Branding / Ideation Based on Research & Data

This project involved being provided client information for the creation of a new organic energy drink brand, and being left to develop brand assets such as a Logo, Name, Brand Story, USP, Tagline, Product Packaging, and Advertisements.

My primary role in the group was leading the research stages, as well as creating a final project proposal containing all of the relevant information to the brand while still adhering to the brand’s visual identity

We settled on Tiva Mora, an organic energy drink focused on long lasting wellness, encompassed by our mascots, “The Active Berries.” The brand was targeted towards wellness enthusiasts, and all assets were designed to convey our messaging while still representing the brand. Please look below at the full project proposal to learn more about the project, and please visit my fellow group member’s portfolio’s as well.